For the Record

When someone at Mozilla sneezes, there's someone somewhere writing about it. From Twitter to the New York Times and everything in between, Mozilla attracts an amazing volume of coverage.

This volume is both good and bad. We don't have the marketing and pr budgets of the software mega-companies so the press buzz we get organically is wonderful. The downside is that because of the sheer volume of coverage, it's difficult to follow it all and make sure that Mozilla is being represented fairly.

What Mozilla lacks in marketing and pr budget, however, it more than makes up in the enthusiastic and capable community of participants who have already brought Firefox to 130 million users and made Mozilla a household name.

For the Record (FTR) is a community-driven public relations and press response program that will harness the energy and knowledge of the Mozilla community to 1) catalog all of the online coverage of the Mozilla Project, 2) develop a sustainable team of spokespeople who feel empowered to respond to online coverage, and 3) build a collection of talking points and responses to frequently asked questions.

Here's my initial thoughts on the FTR workflow, but I certainly welcome feedback.